“Until three years ago, I sacrificed me some birthdays, holidays, football games, doughnuts with dad. “I just started being able to make my kids’ birthdays,” Bagg said of the long, unforgiving road he faced early in his career. After a brief meeting with a contractor to discuss the costs for the first wave of beautification, he headed to the nearby Walker Homes neighborhood in South Memphis, where he grew up, to pick up his 4-year-old son, Mari - one of his eight children - who was dressed for a day with dad in an all-white Polo outfit. Still going! Still going!”Įventually, he wants to host a community center, dirt bike paths, a paintball course and more there: “This for my neighborhood,” he said. Driving alongside the property, he laughed as he pointed out the property’s boundaries: “Still going. “When I’m not at home, I’m at home.” His first stop was the nail salon, the next an overgrown 28.8-acre plot of land bought for him last year as a 30th birthday gift by his girlfriend, Ari Fletcher, a social media influencer. “I’m still most definitely connected around here,” he said. Even though he primarily lives in Atlanta now, the day’s itinerary encapsulated how deep his hometown roots still run. This fall, he’ll release his fifth studio album. “Wockesha,” a 2021 track that samples DeBarge’s “Stay With Me” (à la the Notorious B.I.G.’s “One More Chance”), showed that Bagg could record songs that leaned more melodic and tender, broadening his appeal. His flow is syrupy, often swallowing syllables but not the vérité imagery and frisky, conversational tone that make some of his best lyrics sound like direct, mettle-testing addresses. He’s a sneakily lyrical rapper - bursting with pugnacious talk but also wry.
He placed five consecutive singles in the Top 20 of the Billboard rap chart, two of which, “Said Sum” and “Wockesha,” became pop hits, reaching the Top 20 on the Billboard Hot 100. His last album, “A Gangsta’s Pain” from 2021, opened at the top of the Billboard album chart, his first No. has been steadily reaching audiences well beyond his home city. Over the past few years, Bagg - born DeMario DeWayne White Jr.
“I feel like Michael Jackson at home,” Bagg said of the performance at FedExForum, home of the Memphis Grizzlies. He had arrived for an appearance at the eighth annual Birthday Bash, a concert organized by the Memphis rap stalwart Yo Gotti. His chains and earrings: weighty and bright. His top, shorts and sneakers: Louis Vuitton. MEMPHIS - Moneybagg Yo - Bagg to his friends - doesn’t get back to his Memphis hometown as much as he’d like anymore, so when he returned one Friday in July, he was primed for the occasion.
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